What started in a small kitchen in Columbiana, Alabama, has become a trusted name among deer hunters across the country. In 1997, founder Bill Gothard recognized a void in the outdoor industry and set out to create something hunters had never seen before; the original white acorn scent spray. Handcrafted from an idea born out of passion and experience in the woods, that first bottle became the foundation of Shines Scents and remains the only true white acorn scent spray on the market today.

For decades, hunters have trusted Shines Scents products season after season, passing them down through generations and building a loyal community rooted in tradition, authenticity, and results in the field.

In 2026, the company entered a new chapter when Dylan Stewart purchased Shines Scents after being a longtime customer himself. Dylan first discovered a love for deer hunting at just eight years old. The outdoors quickly became more than a hobby, it became a lifelong passion. For him, hunting is about more than the pursuit; it’s about slowing down, appreciating God’s creation, and experiencing the peace that only the outdoors can provide.

Today, Shines Scents proudly remains family owned and operated. Bill continues to stay on board as an advisor and product developer. All of the products are still made and manufactured in the United States. While the company continues to grow, its mission remains the same as it was nearly three decades ago: create dependable products hunters believe in, honor the traditions of the outdoors, and stay true to the values that built the brand from the very beginning.